# How To Analyze Your Referral Sources (Using Google Analytics)

Do you know where your customers are coming from? Find out exactly how with our guide to Referral Traffic in Google Analytics.

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# Klaviyo Integration: Post-Purchase Events and more

Our latest Klaviyo integration for ReferralCandy allows you to send post-purchase events. Click to read more and see a sample implementation.

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# 9 Stats Proving the Power of Multichannel for eCommerce

You need more than just a website. Here are 9 stats about consumer behaviour - and how they expect to find you on multiple sales channels.

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## Site Analytics For eCommerce

Learn how to analyze your traffic, conversion rates, leads, and customer acquisition channels for your ecommerce site. Understand your digital marketing strategy and learn how to improve it so that you get the highest ROI for your efforts.

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